I have to admit that I pay attention to commercials. Now, that’s not the reason I tune in to the Super Bowl, but I am fascinated with advertising. But I wasn’t expecting much when I visited NFL.com’s Super Ad contest site (here) (hat tip worldviews blog). Seriously, it is hard to pick a single favorite, but I like 5, 11 and 12–a mix of humorous and dramatic.
One thing that is interesting to me is how the best ads (in my humble opinion) are well-pitched–the person has “passion” as they make their pitch.
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